DFW
ROLE Editing, motion design
AGENCY Interbrand
AGENCY Interbrand
Dallas Fort Worth International Airport (DFW) is the fourth busiest airport in the world, serving 233 destinations, 57 of them international. With its rebrand, DFW wanted to showcase its commitment to elevating its customer experience with modernized facilities and updated amenities.
The two concepts I worked on focused on the insight that airports are an intrinsic part of the vacation experience.
The two concepts I worked on focused on the insight that airports are an intrinsic part of the vacation experience.
The first direction illustrates DFW as a living, breathing hub, an essential destination full of possibilities rather than merely another stop on the journey.
The second concept depicts the airport as a place of rest and pause, giving people a much-needed sense of calmness during travel.