SIRIUSXM DIGITAL GUIDELINES
ROLE Design direction, copy
TEAM VP Social, VP Video Content, SVP Content Marketing
TEAM VP Social, VP Video Content, SVP Content Marketing
Expanded existing SiriusXM brand guidelines to ensure consistency across digital content. Created guidelines for how to build a basic graphic and size logos and lockups properly.
Developed graphic templates for non-designers to utilize, held software trainings and tutorials, and created further documentation explaining guidelines to educate and equip producers.
Developed graphic templates for non-designers to utilize, held software trainings and tutorials, and created further documentation explaining guidelines to educate and equip producers.
YouTube Thumbnails
Social Video Standards
Created standards and .mogrts for bug size and placement, .srt caption presets, and video cropping guidelines for mobile-first social videos.
