ORIGINAL VIDEO CONTENT
Launched six original video series, shaping and refining concepts pitched by content team. Collaborated with video production team and oversaw post-production, including creative direction and project management; managed video editor and motion designer, and edited, designed, and animated for select episodes.
One-offs curated to talent such as:
- “H.E.R. at the Apollo”
- “Mixtape with John Mayer”
- “Phoebe Bridgers Soundtracks Your Sadness”
Series launched:
-
Reverse the Verse
-
SiriusXM Superlatives
-
Vision Boarding
-
Worth the Hype
-
This or That
- Best and Worst
Reverse the Verse is an exclusive SiriusXM video series that tests artists on how well they can identify their songs played backwards. Episodes have featured Dua Lipa, Megan Thee Stallion, BTS, and more.
The series garnered over 12.3M total views, 11.5M engagements, and 62.3M impressions across digital platforms in its first eight months.
Content from select episodes was utilized in a Hip Hop Nation campaign in Q420 which drove 8,200 SiriusXM app installs.
The series garnered over 12.3M total views, 11.5M engagements, and 62.3M impressions across digital platforms in its first eight months.
Content from select episodes was utilized in a Hip Hop Nation campaign in Q420 which drove 8,200 SiriusXM app installs.